Nowadays, it is increasingly difficult to attract and hold the attention of consumers. There are constantly new and innovative ways to create content that will deliver a message and continue to grow your business. Approximately 71% of B2B marketers will utilize video marketing in their advertising. The strategies used for marketing a small business are fundamental since differentiating your company from competitors is a huge advantage. Whiteboard video production is the perfect way to make information memorable. However, you may be wondering; what exactly is a whiteboard video, and how can it impact my business?

What is whiteboard video production?

A whiteboard video, also known as whiteboard animation, is a video that displays imagery as it is drawn on a screen. The video will often include narration of the illustration to tell a story effectively. The video may feature a hand that is drawing animations in fast motion on a blank screen.

It is a visual demonstration of any message that can be completely customized, from the illustrations and graphics to the sound effects and style. 

How can you use whiteboard video production?

Whiteboard animation is not limited to a single industry nor a single idea. There are countless ways to use this video style to address consumers and create value for your company. Although the options of content that you can make with whiteboard video production are endless, here are a few ways to utilize it:

• Step-by-step tutorial

• How-to guide

• Education

• Presenting ideas

• Selling a product or service

• Describing a system

Since whiteboard videos can be more appealing to watch than traditional videos, you can easily translate messages to consumers. Whiteboard videos can expand the viewer’s ability to recall information by 22% compared to live videos. Consumers tend to be more eager to learn about a subject through an animated video, no matter the occasion or topic at hand. 

Why use whiteboard video production?

You may wonder how this can benefit your business. According to recent studies, 97% of marketers have claimed that using videos will help customers better understand products and services. In addition, 90% of consumers claimed that videos heavily influence their purchasing decision. Knowing the importance of video marketing is critical to improving the SEO of your business. Nevertheless, using whiteboard animation as your video content of choice can increase site traffic and ensure you remain competitive in the industry. 

Whiteboard animation has proven to be highly successful, especially since nearly 87% of online marketing firms prefer video content compared to text. This preference is because video content is both unique and engaging. It can also be advantageous in keeping users on the page longer, which is typically a primary search engine ranking factor.

Some of the top benefits of whiteboard animation include:

1. Engaging your audience

2. Presenting ideas in a creative way 

3. Increasing attention of consumers

4. Having creative freedom in presenting new ideas

5. Ability to integrate animation in various social media platforms

6. Changing the way consumers react to specific ideas or stories

7. Educating in an easy and effective way

8. Creating unique content

9. Building a competitive advantage

10.  Expanding overall marketing strategy

How to create a whiteboard video 

After taking in all of this information, you may be eager to introduce whiteboard animation to your marketing strategy. Considering the benefits, how would you go about creating a whiteboard animation that suits your mission and accomplishes your goals? There are a few easy steps to follow!

Step 1: Determine who will create your video

Creating a whiteboard animation video can involve a higher degree of involvement and creativity compared to written text. For this reason, deciding who will be making your video is an important step. You can choose to create the video yourself or use a whiteboard video production company to animate it for you. When weighing which route to proceed with, here are a few essential aspects to consider:

• What is the cost of creating the animation?

• Do I have the time to learn and make the video myself, or should I have a professional design it?

• Would I be interested in using free or paid programs?

• How long will it take to develop and finalize?

• What kind of video style best suits my needs?

• What is the minimum or maximum duration of the video?

Each of these questions is important to consider and will help you find the right option. Many companies will also offer free quotes for professional videos or paid subscriptions to create your own. Either way, there is much flexibility in the possibilities of where to go to get the video produced. When deciding upon the right platform for your video, it is essential to keep in mind who will be viewing the video and who exactly is your target audience.

Step 2: Decide on the content

This step is the fun part where you can let your creativity run wild! If you’ve chosen to create the video yourself and have found the right platform, you can now proceed with this step. Alternatively, you may have decided to hire a professional service. In that case, you can work together with the company in determining the content.

Like with any film, there is a hook at the beginning, the details leading up to the main message, the focal point, and the conclusion that either demands action or conversation from consumers. This step may also consist of:

• Deciding on the length of the video

• Creating a script that will be narrated

• Deciding what the overall visual style will look like

• Deciding on the mood/vibe of the animation

Step 3: Time to animate

Once you’ve decided on the elements of the video, you must determine how you will tell a story through the visual aspect. The video should match the sequence of the narration to form a seamless and easy-to-follow story. It can be simplest to sketch rough drawings of what the video will look like and match the style to the animations. 

Depending on the platform used, there are several different types of styles to choose between. Some examples include the classic whiteboard, blackboard, glass board, stitch board, and notepad. Each background has its unique look, which can suit any video idea. Other elements of the style that you can choose are the stroke and colour. The stroke can include a pencil stroke or text written in chalk or stitching. Colour options include black and white or opting for a film full of colour. Having this abundance of options makes the animation personalized and fun to watch, so designate enough time for this step. 

Step 4: Adding in the extras 

Once you’ve created your video, you can begin including all the additional features that whiteboard videos have to offer. You can add elements such as effects, transitions, music, voice recordings, and visuals in this step. You will also need to make sure that the timing of the narration matches with the animations in the video. Seeing the project come together while the story unfolds is quite exciting but remember to review the video several times before reaching the final step. 

Step 5: Download and share your masterpiece!

The video is complete, and now is the time to save the file and share it to any platform you see fit. Whiteboard videos are an excellent way to attract attention on your website’s main page. You can also use them on social media platforms such as YouTube or Facebook.

Takeaways

Video marketing is one of the best forms of ROI, so getting started with creating it should be a part of your overall business strategy. Whiteboard animation videos are a great way to engage consumers and deliver a message that will be memorable, timeless, and captivating. Now that you’ve learned the benefits, how it can impact your business, and how to create whiteboard animations, you are ready to get started!

FAQs

How long does it take to make a whiteboard animation video?

The length of time it takes to make a video depends on whether you are to make the video yourself or decide to use a professional video production company. Suppose you are a beginner in the world of animated videos. It could take anywhere from a few days to a few weeks, depending on how much time you put into the project. The same thing applies to using a professional service. It could take days to a couple of weeks to work with an animator and produce the video. In summary, it depends on the service chosen, the length of the video, and the complexity of the animations!

Are whiteboard videos effective?

Not only are whiteboard videos excellent for translating complicated ideas and concepts to consumers, but they are a way to attract attention in a way that text information lacks. There is also significant recall and retention for audiences that view information in a video format. Animated videos are often a trigger of the happy hormone dopamine, which can positively increase the mood of viewers and influence their ability to learn more easily and quickly. 

How much does whiteboard animation cost?

Many factors go into the cost of a whiteboard video. Some companies offer free platforms where any user can create a video at no charge. Other outlets for whiteboard animations offer monthly subscriptions from anywhere between $20 to $40 per month and upwards, depending on the package. However, the main expense that goes into creating an animation on your own will be your time. In summary, the cost of the video is heavily based on the length, sophistication of the design, amount of visual effects, and the detail in the art.

How long should I make my whiteboard animation video?

Typically, a whiteboard animation video should ideally span between 30 and 120 seconds. After two minutes, a large portion of consumers may lose interest if the video is not captivating enough. Nevertheless, short or long videos can be exciting for consumers to watch and increasingly compelling and exciting!

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