Attracting potential customers is increasingly difficult as online consumers become more and more impatient. They want to receive information quickly, and if that information isn’t eye-catching, exciting, and memorable, they’ll look elsewhere. In a seriously competitive market, aerial photography can provide a way for you to attract new customers and place you sky-high above your competition.

What is aerial photography?

Aerial photography is a form of photography where images are taken from an aircraft or flying vessel. Before the creation of unmanned aerial vehicles (UAVs), commonly known as drones, these images were often taken from airplanes and helicopters. This type of photography used to be limited to large-scale productions and those with big budgets simply because the cost of gas alone required to fly them is astronomical. Cameras were even mounted onto other flying objects such as hot air balloons and blimps – but as you can imagine, these options were not overly practical. Today, drones are the most common form of flying vessels used for aerial photography. They are a budget-friendly option for capturing aerials and can easily travel into previously off-limit areas under the control of a skilled operator.

What are the uses of aerial photography?

Aerial photography has a wide range of uses:

• Real estate 

• Construction

• Business advertisement

• Development planning

• Events

• Artwork

• Weddings

• Urban planning

• Cartography

• TV & film productions

• Wildlife monitoring

• Land-use surveys

• Environmental impact studies

• Law cases

What is the purpose of aerial photography?

Aerial photography provides a unique bird's eye view of a scene, whether that's an area, object, or subject. It showcases the main focal point of the image, such as a home for sale or a business' physical location, while also highlighting the surrounding area. As previously mentioned, the uses of aerial photography are endless. A large sporting event can be captured from above, demonstrating snippets of the live-action and displaying the sheer scale of the crowd. Intimate moments between a bride and groom, environmental assessments, and mapping can all be achieved with aerial photography. Even property disputes can be solved thanks to the images captured from this type of photography. While ground photography can capture images from all angles accessible while the photographer is on the ground, aerial photography provides a variety of different perspectives not possible without the use of an aircraft or flying vessel.

What are the benefits of aerial photography from a digital marketing standpoint?

Real estate

Aerial photography has many benefits depending on its intended use. For example, real estate agents, sellers, and buyers can benefit from drone photos of a home for sale. Although photos can be captured from the ground, aerial photographs give more depth and information to the image. The access and scale of a property can be accurately conveyed with aerial photography – where you can see the home's footprint in relation to the driveway, homes nearby, and property features such as a pool and backyard. The landscape of the property can also be accurately shown, whether the home is located in a remote area in the ski hills, or on a quiet cul-de-sac. Aerial photos for real estate are also useful for showing the surrounding area. Potential buyers want to understand if the property is on the water, next to a park, or beside a school, and these photos are a great way to visually showcase the property, amenities, and location. In a market where buyers are constantly looking for ways to be engaged online, aerial photography, and videography, for real estate is an essential way to make particular listings stand out. This helps buyers choose properties to view more easily, and allows for quicker home sales. 

Business

If you’re a business owner, aerial photos of your property can be used to showcase your location, size, and proximity to near-by attractions or places of interest. Aerials can also be used to educate potential customers on what your business does or sells as well as what services you provide. For example, if you run a local brewery or winery, photos taken from above can capture your vineyards and property, enticing customers to visit your site and take part in a facility tour. If you own a restaurant, you could use top-down photos to show your location right in the middle of downtown, allowing potential customers to visualize your convenient location instead of just hearing about it. Overall, aerials are a great way to spark online consumer interest and make your company memorable - essential aspects for ensuring you stand above your competition.

Construction & agriculture

For those in the construction or agricultural field, aerial photography can be used to increase project productively and streamline the land-assessment process. Drones can accurately map out the land from above and assess crop quality, reducing the need for hours worth of on-site visits. Drones break down barriers of what is and isn't possible capturing images up to 10 km away from the operator. These high-quality images are suitable for use in small projects, such as social media campaigns, all the way up to massive-print images for posters, banners, and side-of-road ads.

Multi-use application

The nice thing about aerial photography is that regardless of its use, the same benefits carry over. For example, a business owner can showcase their physical store location, the surrounding area, and any amenities – the same way a house seller can. Since aerial photos are so unique and highly appealing, they can be featured on webpages, in brochures, emails, blog posts, and they are especially great for use on social media. As humans, we're fascinated by the bird's eye view as it's not something we can see on our own. If you've even been in an airplane on takeoff, one of the best parts is looking out of the window to see how the same cities we know and love look so unique from up above. Land size and use become obvious, colours are vivid, and the landscapes are much more prominent. With aerial photography, the images truly come to life.

Budget-friendly and efficient

Drone photography tends to be one of the most budget-friendly, efficient forms of digital marketing. Instead of an entire production crew, drones are flown by one skilled operator. Professional drones have the ability to fly up to 10km away from its operator, at a speed of 40mph taking 48-megapixel photos. The best part? Drones can also film videos, usually in 4k quality, so both photos and videos can be captured at the same time.

At Blue Wolf Digital, our drone operators are highly skilled and experienced, using top of the line 4k equipment. We're registered and licenced and have over 100 hours of flying experience. 

Would you like us to provide you with aerial photography?

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